The two main aims when delivering a presentation are; firstly, to
persuade the audience to the correct point of view by imparting
information; and secondly, to make that information memorable. This is
because the audience will only act on the information they can remember.
"When used correctly, a relevant video clip can strengthen a point already touched on in the slides, for example by providing case study evidence from a satisfied customer in a corporate presentation. This also adds a human dimension which makes the proposition easier for the audience to relate to."
persuade the audience to the correct point of view by imparting
information; and secondly, to make that information memorable. This is
because the audience will only act on the information they can remember.
"When used correctly, a relevant video clip can strengthen a point already touched on in the slides, for example by providing case study evidence from a satisfied customer in a corporate presentation. This also adds a human dimension which makes the proposition easier for the audience to relate to."
To read more: m62
Offers Advice on Taking an Audience to the Pictures
